There’s something thrilling about opening your makeup bag and realizing your favorites are proudly Filipino. For years, we chased foreign brands, thinking that world-class meant imported. But 2025 is proving otherwise—the best local makeup brands in the Philippines are redefining what it means to be beautiful and homegrown.
These brands understand us—the humidity, the traffic, the endless search for the perfect morena match. They’ve mastered formulas that survive a tropical day, packaging that looks as good as it performs, and shades that truly celebrate every skin tone. Whether you’re a “barely-there” kind of girl or full glam all day, there’s a proudly Pinoy brand that fits your vibe.
Below, I’ve rounded up the Filipino beauty brands that deserve a permanent spot on your vanity—and yes, they’re all available on Shopee Philippines.
Issy is that cool, minimalist friend who always looks flawlessly put-together without even trying. Their whole vibe is “beauty made easy,” and their products are perfect for achieving that fresh, clean, ‘my skin but a million times better’ look.
Okay, if you haven’t tried this yet, this is your sign! It’s a cult classic for a reason. This skin tint has a gorgeous, serum-like texture that feels like nothing on the skin but does everything—it evens out your complexion, provides a healthy glow, and has SPF 35. It’s the ultimate base for surviving the Manila heat without feeling heavy or malagkit.
The chokehold this lip tint has on us is real! Forget those drying tints of the past; the Gelee formula is a game-changer. It gives you the long-lasting stain of a tint with the juicy, plump finish of a high-end gloss. It’s perfect for that popsicle-stained lip look that feels incredibly hydrating. The color is buildable, allowing you to go from a subtle wash to a more deeper color.
For that perfect “I just went for a walk on a nice day” flush, this is your girl. This creamy blush stick is so blendable it basically melts into your skin with just your fingertips. We love a multi-use moment, and this is amazing on the cheeks, lips, and even as a wash of color on the eyes for a quick monochromatic look.
Created by a beauty guru for beauty lovers, Get Ready With Me (GRWM) Cosmetics is all about high-performance, versatile products that empower you to create any look you want. This brand went viral for a reason—the quality is top-tier, and the shade range is incredibly inclusive.
This is a literal magic eraser for skin concerns. Whether you’re dealing with redness around your nose, dark circles from that late-night K-drama binge, or sallowness, there’s a shade to fix it. It’s a holy grail because it neutralizes discoloration so effectively under foundation, creating a perfectly even canvas.
A real-life blurring filter in a compact! This powder is milled so finely that it sweeps over your skin and instantly mattifies shine and makes your pores disappear into thin air. It sets makeup for the whole day without ever looking cakey, giving you that soft-focus, velvet-smooth finish.
Everyone is obsessed with this, and I totally get why. The GRWM Milk Tints are pigment-packed powerhouses! They are incredibly creamy and blend out like a dream on the cheeks, lips, and eyes. They’re famous for achieving that trendy “drunk blush” or “sunburn” look because the color is so vibrant and easy to build up. A little goes a very, very long way.
Strokes started as a premier brow studio, so you know their products are all about precision and perfection. This brand is for those who appreciate the fine details. They bring professional-level quality right into your makeup kit, making you feel like a pro artist every single day.
The legend, the icon, the moment! This is the brow pen that changed the game for so many of us. Its unique comb-tip applicator lets you draw the most realistic, hair-like strokes to fill in any sparse areas. If you want that natural, microbladed look without the commitment, this smudge-proof pen is your absolute best friend.
This foundation truly understands the assignment. It drapes your skin in this beautiful, soft-matte veil that covers imperfections while still looking and feeling like real skin. It’s a favorite for special occasions because it photographs beautifully (no ghostly flashback!) and feels so lightweight you’ll forget you’re wearing it.
Contouring has never been easier. This cream contour stick is a fan favorite because it’s practically foolproof. The formula is so creamy and blendable, and the shades are perfectly curated for Filipino skin tones, so you get natural-looking definition without any harsh lines or muddy patches.
Colourette is a brand that celebrates every shade of Filipino beauty. They are famous for their vibrant, multi-functional products and their dedication to inclusivity. With Colourette, makeup is all about having fun, breaking the rules, and expressing yourself loudly and proudly.
Your perfect partner for everyday hustle. This skin tint is a go-to because it’s so reliable and comfortable. It gives a beautiful, breathable coverage that evens out your skin tone and keeps you protected with SPF 30. It’s for those days when you want a fresh, no-makeup makeup look in five minutes or less.
If you’re over the super-matte life and want a juicy, hydrated pout, this is for you. The Jelly Kiss is adored for its hydrating, high-shine finish that makes lips look so plump and healthy. It delivers a gorgeous, long-lasting stain and feels absolutely amazing on the lips—never sticky, always glossy.
This powder is an absolute workhorse. In our humid weather, a good setting powder is non-negotiable, and this one is a crowd favorite. It locks your makeup in place, controls oil all day, and best of all, it’s completely invisible. No dreaded white cast in your selfies with this one!
Founded by the one and only Vice Ganda, this brand is all about bringing fun, fabulous, and high-quality makeup to everyone. Vice Co. is loved for its phenomenal formulas that perform just as well (if not better) than expensive brands, all while being super affordable.
A sharp wing can change your life, and this liner makes it easy. It’s a fan favorite because the ultra-fine tip gives you maximum control for the perfect flick every time. But the real tea is the formula: it’s intensely black, waterproof, and will not smudge or fade, even if you cry during a sad movie.
This lip liner is the secret weapon for a perfect pout. It glides on so smoothly without tugging and is perfect for shaping and defining your lips. Users love it because it creates a perfect base that helps your lipstick last longer and prevents it from feathering.
This powder is pure magic. Unlike some powders that can make you look flat, this baked formula sets your makeup while giving your skin a subtle, lit-from-within radiance. It helps to smooth out texture for an almost airbrushed effect. It’s a must-try!
Co-founded by Anne Curtis, BLK is for the modern Filipina who loves chic, easy-to-use essentials. The brand is a master of creating high-quality, on-trend makeup that simplifies your routine. It’s your entire beauty arsenal, perfected.
This is for my girlies who want coverage but hate the feel of heavy foundation. This powder foundation is a dream! It has a beautiful, skin-like finish that blurs pores and evens out your skin tone while feeling absolutely weightless. It’s perfect for controlling oil and for quick touch-ups throughout the day.
A BLK classic for a reason! These paints are the ultimate multi-taskers. The creamy formula is so easy to blend on your eyes, lips, and cheeks for a cohesive, dewy look. The color payoff is fantastic, and they come in a stunning range of shades perfect for every mood and skin tone. And yes, it’s officially Bretman Rock–approved. Perfect!
Finding a mascara that can survive the Philippine humidity is tough, but this one delivers! It’s a favorite because it gives you amazing length and volume, holds a curl all day (a true miracle!), and is completely waterproof and smudge-proof. Say goodbye to panda eyes for good!
Absidy is one of the newer players, but it has quickly made a name for itself with its luxurious, skincare-infused formulas and eco-conscious packaging. This brand feels high-end from the moment you hold it, proving that local can definitely be luxe without breaking the bank.
Meet cloud skin in a compact. This powder is so incredibly finely milled that it feels like silk on the skin. It sets makeup beautifully, blurs imperfections, and gives a soft-matte finish that never looks dry or cakey. It’s a splurge that’s absolutely worth it for a flawless finish.
We love a brand that’s both smart and sustainable! This eyebrow pencil is amazing—it has an ultra-fine tip for creating precise, hair-like strokes, and the formula is the perfect balance of waxy and pigmented. The best part? It comes with a free refill, so it’s kinder to your wallet and the planet.
Get ready for brows that defy gravity. This gel gives you that trendy, laminated look with a super-strong hold that lasts all day without feeling stiff or flaky. Plus, it’s infused with peptides to help nourish your brows while you wear it. It’s brow care and styling in one sleek tube!
Sunnies Face took the beauty world by storm with its perfectly curated colour palettes and minimalist-chic vibe. The brand is a master of creating the perfect version of every makeup essential, with buttery formulas that feel incredible to wear.
This is the secret to that perfectly defined, pillowy pout. One end is a creamy, retractable lip liner that glides on to shape your lips, and the other is a fluffy brush to blend and soften the edges. It’s a game-changer for making your lip color look seamless and professional.
Your lips deserve some TLC, and this product is the perfect mix of a treatment and a gloss. Packed with peptides to hydrate and plump over time, it gives an instant glassy, high-shine finish—never sticky, always smooth. Think Rhode’s viral peptide lip treatment, but now you can have it local through Sunnies.
This cream blush is pure genius. It has a unique creamy texture that blends into the skin for the most natural, second-skin flush of color. It’s buildable, long-lasting, and gives a healthy, dewy finish that makes you look alive and glowing.
Clocheflame is for the skincare-obsessed makeup lover who wants that fresh, sun-kissed, island girl radiance all year round. Their philosophy is “skincare-first,” so all their products are packed with gentle, nourishing ingredients that are actually good for your skin. It’s guilt-free glam at its finest.
This is not just a sunscreen; it’s an icon. It became a holy grail because it provides serious sun protection in a lightweight, serum-like formula with zero white cast. It hydrates, primes, and protects, creating the perfect canvas for makeup. An absolute must-have.
This versatile tint gives a natural, watercolor-like flush to your cheeks, lips, and lids. The gel-serum formula is incredibly easy to blend and feels weightless on the skin. It’s packed with ingredients like Vitamin E to keep your skin nourished.
The perfect pick-me-up for your skin! This facial mist has a super-fine sprayer and is packed with calming ingredients to soothe and hydrate. Use it to prep your skin, set your makeup to melt all the powders together, or just spritz it on throughout the day for a refreshing boost.
Amazing makeup deserves amazing tools and accessories! Here are some must-have essentials to help you apply, perfect, and carry your new favorite products.
If you want that gorgeous lash extension look without the salon appointment, these are your answer. PAULASH clusters are famous for being lightweight, reusable, and easy to customize. You can go for a natural look or build them up for full glam. A total game-changer!
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A good brush set is everything, and this one from DALA is perfect for beginners and pros alike. The bristles are incredibly soft, they pick up and blend product beautifully, and you get all the essential shapes for a full face. It’s an amazing value for such high-quality tools.
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For the girl on the go, this travel set from Strokes is a lifesaver. It includes six of their pro-quality brushes in mini sizes that are perfect for your travel makeup bag. You don’t have to sacrifice a flawless application just because you’re not at home!
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You need a cute place to store all your new goodies, right? The Happy Skin Mallow Pouch is iconic. It’s squishy, adorable, and surprisingly spacious. It protects your makeup from getting banged up in your bag and is just so satisfying to use.
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Keep your brushes clean with this Strokes Brush Cleaner—a collab with top Filipino MUA Emman Concepcion. It melts away stubborn, waterproof makeup in seconds and disinfects on the spot. Regular use keeps your tools lasting longer and your skin breakout-free. Just a few sprays and wipe—good as new!
Absolutely, 100%! This is one of the biggest reasons to fall in love with local beauty. Brands like Colourette, GRWM Cosmetics, and BLK are famous for their inclusive and extensive shade ranges. They offer deep, rich tones that won’t leave you looking ashy. From foundation to blushes and lippies, these brands celebrate every Filipino complexion, so you can be sure to find colors that will make you glow.
Welcome to the club! The best way to start is with multi-use products. I’d recommend a “Triple Threat” kit:
It all comes down to your skin type and preferred finish!
Why settle for imported when the best is right here? The truth is, Filipino beauty brands aren’t just an alternative; they are the new standard. They are proving their power with pigmented shades that pop on every Filipino complexion, skin-loving ingredients sourced with care, and staying power that can handle a full day under the tropical sun—from your morning commute to a late-night parties.
These brands are born from a deep understanding of what we need: formulas that resist humidity, shades that perfectly complement morena skin tones, and quality that rivals global luxury houses, but at a price point that’s truly accessible. Every lipstick, every tint, and every powder is a testament to local innovation and artistry. You’ve seen the incredible glow-ups and stunning looks—now it’s time to experience the glow firsthand and feel the difference of beauty that was truly made for you.
Building your dream makeup kit means embracing excellence that’s accessible, incredible, and proudly yours. Beyond the products, you’re directly supporting Filipino creators, entrepreneurs, and the future of local industry.
Stop scrolling. Start shopping. Don’t miss out on being part of this local beauty revolution.
🛍️ Your complete local beauty transformation begins now. Find all these featured brands, discover new must-haves, and grab exclusive deals—only on Shopee Philippines!
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