iCure Keracollagen Blowout is designed to reconstruct damaged hair, especially in the treatment of dry brittle hair. Collagen is effective in the repairing and reversing split ends as well a supporting helathy moisture levels within the hair. As per treatment, The iCure Clarifying Shampoo creates the best hair condition before application of the ICURE KERATIN BLOWOUT which will result to a perfect smooth and straight hair. This will result to a perfect smooth and straight hair, This is also ideal for periodic deep cleansing on all hair types