Let’s be honest—how many times have you watched a creator rave about an amazing product, only to get lost in a maze of links trying to find it?
Most of us go to YouTube to watch vlogs, beauty tutorials, and the latest MV drops from our favorite artists. But now, the platform is expanding beyond entertainment into the e-commerce space. Gone are the days when we had to visit multiple websites to find our favorite creator’s recommended products. Now, we can finally check out those “link in bio” products on Shopee via Youtube Shopping.
YouTube Shopping is an affiliate program that allows businesses and content creators to directly promote products within YouTube content, including description boxes, YouTube videos, Shorts, and livestreams. Creators can now seamlessly integrate shopping opportunities into all their content formats.
The program was recently launched in the Philippines and with Shopee as its exclusive partner, business owners and content creators are able to connect and drive sales effectively by leveraging the growing video commerce platform. When products are tagged within YouTube content, viewers can easily view these products and are directed to the merchant’s store on Shopee.
@shopee_ph Shopee x YouTube Shopping is our newest collab in town, and we’re totally obsessed 😍 Mas level-up ang pag-BUDOL ng mga Creators into shopping for your fave brands! Who do you wanna see collab with your go-to brand next? Drop it in the comments, Besties! #ShopeexYouTubeShopping #ShopeePH ♬ original sound – Shopee Philippines
Check out your Shopee favorites while watching and save more!
Through Youtube Shopping, you can now browse featured products while watching content. If the creator has tagged products in their video, you’ll see a shopping bag icon or a “View Products” button. Click it and a preview list pops up showing all the featured products, their prices, and direct links to the merchant’s Shopee store. Some creators use timestamped tagging, so if they talk about a product at a specific time, you can click the item exactly when it appears in the video.
YouTube Shopping users can get up to 20% off Shopee vouchers with a minimum spend of P600, capped at P4000. That’s perfect for getting deals on your favorite content creators’ recommended products!
By shopping through verified YouTube and Shopee channels, you reduce the risk of getting scammed. No more sketchy links from random comment sections or fake Instagram shops.
If you’re a Filipino content creator, this partnership opens up exciting opportunities:
Through the affiliate program, you can now recommend your favorite products and earn commissions on successful sales. It’s a win-win: your audience discovers great products, and you get rewarded for valuable recommendations.
No more long lists of links in the description box. With YouTube Shopping, tagging products is a simple in-platform process. Choose items from Shopee’s wide range of products, link them to your video, and you’re done.
YouTube Shopping makes finding and buying products from videos much easier than before. No more searching through comment sections or description boxes!
Ready to explore and save? Check out exclusive Shopee vouchers through Shopee’s YouTube Shopping page.
Creators whose channels are part of the Youtube Partner Program, have more than 10,000 subscribers, are not music channels or made for kids are eligible to join the affiliate program
Click the shopping bag icon or select ‘Shopping’ to preview the featured products, their prices, and direct links to the merchant’s Shopee store. Some creators use timestamped tagging, so if they talk about a product at a specific time, you also can click the item exactly when it appears in the video.
To tag products in your videos, go to YouTube Studio, upload or edit a video, and open the “Products” tab in the video details section. Click “Add Products” and enter the name of the product you want to tag. You can choose how the products appear—whether in the description box, within the video, or through timestamped tags. Once done, review the setup and publish your video.
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