Thinking of starting an online business this year? You’re not alone, and the good news is, there’s plenty of opportunity. With the Philippine e-commerce market projected to reach ₱1.2 trillion by the end of 2025 (Statista), more sellers are tapping into trending and high demand products in the Philippines to grow their shops.
If you’re wondering what to sell online, the key is to start with in-demand items that solve everyday needs. Below, we’ve rounded up some of the top-selling categories in 2025 to help you launch your online business.
1. Health & Wellness
Trending Products in the Philippines:
- Vitamin C and zinc supplements
- Herbal capsules like malunggay or turmeric
- Portable smoothie blenders
- Posture correctors
Health and wellness continue to be a top priority, especially among moms, older adults, and remote workers. The demand isn’t just seasonal, it’s driven by long-term lifestyle shifts, especially among remote workers, parents, and health-conscious adults. Supplements like Vitamin C + Zinc and malunggay capsules continue to rank high in searches, while practical tools like compact blenders and posture correctors are gaining ground as part of daily wellness routines.
What makes this category appealing is its versatility. Products are often bought in multiples, gifted, or included in family purchases. You don’t need to be in the medical field to sell them, but it helps to stick to familiar items with clear benefits and strong buyer trust. If you’re just starting out, you can test demand by offering small bundles or daily essentials that align with common goals like immunity, energy, or better posture at work.
This space does well year-round and works for both broad audiences and niche groups, making it a practical option for first-time sellers looking for stability and repeat customers.
2. Skincare & Beauty
Trending Products in the Philippines:
Skincare continues to be one of the most resilient and high-performing categories in Philippine e-commerce, with strong momentum driven by self-care trends and beauty-focused content on social platforms. Since early 2025, search interest in keywords like “tinted sunscreen” and “lip oil” has shown steady growth, with lip oil maintaining an upward trend since 2020.
Top-performing products range from everyday skin protection to glow-boosting serums. Tinted sunscreens, in particular, remain highly searched for their dual function of sun protection and skin coverage, making them ideal for the humid climate. Local names like Belo hold a strong place in the market, while Korean brands like COSRX and Snail White benefit from regular influencer mentions and skincare haul content.
If you’re considering this category, take note: new players are still finding success. For example, brands like Absidy, launched in 2023, have attracted loyal buyers by offering skin-friendly formulations tailored to Gen Z preferences. This shows that even in a saturated market, there’s space for products that meet real needs, whether that’s for sensitive skin or a minimalist routine. Focus on clear benefits, relatable branding, and results that are visible and relevant to local users.
When listing beauty products, highlight real results, especially those relevant to Filipino skin tones and weather conditions. Offering free sachets or trial sizes can boost conversions, while relatable language like “hiyang sa oily skin” or “gamit sa init” makes your product more searchable and trustworthy.
3. Home & Living
Trending Products in the Philippines:
The shift to hybrid work and condo living continues to shape buying behavior in the home and living space. Products that help maximize small spaces without sacrificing style are seeing consistent traction. Popular examples include compact desk trays designed for clutter-free workspaces.
This category performs well visually, especially in platforms where users share room makeover or “desk setup” content. That makes it a promising option for sellers looking to offer items that are both functional and social media–friendly. Rather than positioning them as purely practical, highlight how these products contribute to a cleaner, more calming space which is something many Filipino shoppers prioritize.
4. Fashion & Accessories
Trending Products in the Philippines:
Fashion remains one of the strongest categories in Philippine e-commerce, especially among Gen Z and young professionals. If you’re looking for high demand products to sell, focus on stylish yet comfortable pieces that work for everyday use, whether it’s for school, work, or content creation.
Shapewear is growing as a functional, confidence-boosting option, while Korean-inspired basics and Y2K pieces like butterfly tops and low-rise pants continue to cycle in and out of popularity.
To stay ahead, monitor what’s trending on social media platforms, and local influencer content. Listings with clear sizing info (especially for petite and plus-size shoppers) tend to convert better. Aligning promos with suweldo days also helps tap into peak shopping periods.
5. Tech Accessories & Gadgets
Trending Products in the Philippines:
The demand stays consistent thanks to remote work, online classes, and everyday mobile use. Items like fast-charging USB-C cables, foldable laptop stands, and compact ring lights are now part of many Filipinos’ daily setups. Mini handheld fans, especially during hot months, also tend to spike in interest, making them great for seasonal pushes.
This category has wide appeal across different age groups and income levels. What makes it seller-friendly is its combination of low cost, high utility, and strong search demand. You don’t need a large capital to get started as many of these products fall within the ₱500–₱1000 range. If you plan to explore this space, keep an eye on features like universal compatibility, portability, and minimalist design as these often influence buying decisions.
Overall, it’s a practical starting point for new sellers who want volume and repeat purchases without needing to manage bulky inventory.
6. Eco-Friendly Products
Trending Products in the Philippines:
Sustainable living may not be the fastest-growing category, but it’s steadily gaining interest especially among Gen Z and urban dwellers. Everyday items like refillable pump bottles and solid shampoo bars are no longer niche buys; they’re becoming part of regular routines for consumers looking to cut back on plastic waste. Even home composting kits, once seen as a backyard-only tool, are now finding space in apartments and condos.
If you’re thinking about entering this space, it’s important to know that eco-conscious shoppers are highly selective. They tend to favor products with clear functionality and visible waste-reducing benefits. That means vague “green” claims won’t work as buyers now look for ingredient transparency, honest descriptions, and proof of effectiveness.
How to Find More In-Demand Products
Knowing what to sell is half the battle when starting an online business. If you’re wondering how sellers discover in demand or high demand products in the Philippines, here are a few tried-and-tested methods:
- Check E-Commerce Bestsellers
Browse the top-selling items on top e-commerce platforms. Filter by category and sort by “Best Selling” or “Most Popular” to spot what’s moving fast. This is one of the easiest ways to identify real-time buyer interest. - Observe What’s Trending on Social Media
Platforms like TikTok and Instagram often spark product trends before they reach marketplaces. Search hashtags like #budolfinds or niche tags like #desksetupph to see what people are actually buying, using, and recommending. - Use Google Trends
Look up search interest for specific product names or categories on Google Trends. This tool can help you validate whether a product is growing in popularity or just having a temporary spike. You can even filter by country to see what’s trending in the Philippines specifically. - Read Buyer Reviews and Forum Threads
Reddit threads, product reviews, and Facebook group discussions can give honest feedback and new ideas. Sometimes the comments reveal pain points that your product—or bundle—could solve better. - Keep an Eye on Your Own Habits
What are you and your friends buying lately? What’s always sold out? Sometimes the best product ideas come from real-life frustrations or conversations. If you’ve had to “add to cart” multiple times this month, that could be a clue.
Final Thoughts: What to Sell Online in the Philippines in 2025
Choosing what to sell online in the Philippines doesn’t have to be overwhelming. Whether you’re eyeing high demand products like skincare, health supplements, tech accessories, or home items, the key is understanding what Filipino consumers actually need and use in their daily lives.
Trends show that practicality, value, and relatability drive purchase decisions, especially in categories like health & wellness, fashion, and eco-friendly products. Start with a few well-researched items, test what works for your target market, and build your brand from there. With e-commerce continuing to grow in 2025, there’s still plenty of room to carve out your own space online.
Need a little motivation? Check out these Filipino small businesses that started out small and are now thriving. You can do it too.
And if you’re still in the planning stage, keep exploring, track trending keywords, and pay attention to what sells well on Shopee or Facebook Marketplace. The right product at the right time could be your next big move.
