Bed Head For Men PURE TEXTURE Molding Paste NOW IN A TIN! Adds texture and definition while fighting humidity and frizz. Perfect for losing the squeaky clean feel for natural yet controlled looks. What It Does Texture Factor: 5 Support Factor: 5 Adds texture and definition Resists flaking Fights humidity and frizz Helps prevent moisture loss Matte finish How to Use Work through wet hair for a firm hold or dry hair for a medium hold with a natural finish.