This is a semi-permanent hair color conditioner that will never damage your hair! 1 pot is good for above shoulder length level hair. Feel free to mix and match colors to your preference! 🌈semi-permanent and non damaging 🌈ready to apply and no need for developer 🌈dilute with conditioner for a lighter shade 🌈safe for kids 🌈consult your OB for preggy/breastfeeding moms since this has scent. but other than that, other ingredients are alright! 🌈conditioner based 🌈lasts for 4-6 weeks! 🌈please check our instagram for the ingredients 🌈instruction on labels are provided for every purchase. please manage your expectation with the size of the product. Results may also vary depending on how your hair will react with the product. Always do a strand test first before full application to ensure that the result will meet your expectations and to check if you have the right base for the color to show. Colors applicable for black hair: hot chili pinkberry DISCLAIMER FOR BLACK HAIR: COLOR WILL ONLY SHOW UNDER SUNLIGHT, PLS MANAGE YOUR EXPECTATIONS Colors applicable for non-bleached light brown hair: hot chili ube grapes cherry bloom fine wine mermaids wish pinkberry For bleached hair, more vivid result will show. All colors are applicable but please consider the level of your hair on the goal you want to achieve. Some shades require a lighter base for the color to work. Please be guided with the right level of lightness for each shade! things to avoid after coloring: sulfate rich shampoo (for less bleeding) swimming pools beach happy dye-ing with Herani Hereina's!❤️