RED BULL GIVES YOU WINGS Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born. WHEN TO DRINK Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions. As we are a functional product that keeps consumers focused/alert and to boost and maintain energy levels. We understand that there are specific moments when our Red Bull can be consumed. We are there when workers need to concentrate on accomplishing their tasks for the day, when athletes need to refill their energy levels before their sports session, to help consumers taking long drives to stay focused throughout their journey, to help maintain energy levels to party and socialize the night to the fullest, for gamers to remain focused and alert on the game so that they can maintain energy levels for longer periods, for fitness enthusiasts to kickstart their motivation to do their daily work out, and to keep the students company during their long study hours to help maintain their focus throughout their day! WHAT’S INSIDE THE CAN Caffeine: Caffeine was already known by ancient civilizations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body. Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes. B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Sugars: Red Bull Energy Drink is made with sugar sourced from sugar beets. Alpine Water: Naturally, water is a main ingredient of Red Bull.