Healthier hair, healthier planet. We are committed to developing products that deliver dramatic results while respecting environmental and human health, so you never have to choose between good hair days, good health, and doing good for the planet. To help reduce our carbon footprint, we limit the use of secondary packaging for the majority of our products. Each product without a box helps: How It Works A single molecule, free of silicones and oils, dramatically improves the hair strength, protects from within, and provides immediate results. Brand: Olaplex Hair Type: Damaged Item Form: Liquid Where: Dampen hair and apply from roots to ends. When: Use once a week or two to three times a week for damaged hair. For: All hair types, especially for those with visible damage.