Pepero (Korean name: 빼빼로, English name: chocolate-covered pretzel stick) is a thin cookie stick with compound chocolate dipped in the outer layer. Pepero is manufactured by Lotte Confectionery Corporation in South Korea since 1983. What is Pepero in Korea? Last updated: March 7, 2023. Pepero is a ubiquitous Korean snack. The typically chocolate-dipped biscuit stick is not just popular to have as a treat, but also to be given as a gift. The 11th of November is Pepero day in South Korea, where boxes of Pepero are shared amongst family, friends, and even lovers. 3 Pepero Day, or a version of it, isn't only celebrated in Korea. In Japan, November 11th is known as Pocky Day and in China, it's known as Singles Day. And the celebration has been picking up steam in other countries the past few years too. 4 There are a lot more Pepero varieties than you might realize.