HUEMIÈRE Cocotier Hair Primer eliminates frizz, moisturizes, and adds softness and shine to your hair. Applying coconut oil overnight or at least an hour before bleaching your hair can create a barrier to help prevent protein loss, and the itching feeling that usually occurs with the process. The 50ml hair primer can be also used as a hair detangler and moisturizer after you dry your colored hair, or whenever you want to do an overnight VCO soak as a hair repair treatment.