*sold per piece *Assorted colors only We are one of the leading providers of local and manufactured children’s toys, and decorations. We are committed to providing safe, affordable, and durable products for all the Filipino children. Why is Play Important for Children? There are six reasons play, both unstructured and structured, is important for child development: 1. Play Builds Imagination and Creativity During play, kids stretch their imaginations. They create make-believe games or get lost in pretend worlds. Children act out different solutions while boosting their confidence. These are helpful skills for navigating life and developing relationships with others. 2. Play Fosters Cognitive Growth What does fostering cognitive growth mean? It means that play is essential to healthy brain development. Unstructured play also helps build and strengthen the prefrontal cortex of the brain. This area influences the way a child learns, solves problems and gains knowledge about their environment. 3 3. Play Delivers Emotional and Behavioural Benefits Play is an excellent teacher. Through play, children learn how to navigate the world in a way they can understand and process. They explore how to work in groups, to share, to negotiate, to solve conflicts and to speak up for themselves. 4. Play Improves Literacy Children are born wired to learn language. Starting from birth, they build language and literacy skills through play and interactions. Babies and toddlers learn new words when adults describe what they see, hear and do. Songs and poems connect syllables to beats. This helps children develop listening skills and learn about the sounds in words. 5. Play Encourages Greater Independence Children often have little power or say over their daily activities. They spend much of their days being told what to do, when to do it and where they have to go. In the world of play, they have the opportunity to set the rules and be the one with power. They can be the leaders and adults can be the ones listening and taking directions. 6. Play Promotes Physical Fitness Whether they realize it or not, children’s bodies are wired to be active. Children have a very strong need for Physical Play, which is any type of play that gets them moving. It's part of how they learn to use their bodies and strengthens connections in the brain. It's also great form of exercise, which promotes fit and healthy children. source: epl.ca