Downy Sunrise Fresh Concentrate Fabric Conditioner Downy Sunrise Fresh fabric conditioner fights against tough bad smells with anti-odor ingredient. Gives long lasting freshness and make your clothes soft. Suitable for both top-loading and front-loading washing machines. The world number 1 Fabric Conditioner brand brings fresh scent and softness everyday on your guests’/customers’ clothes. Enjoy the instant freshness with freshness bubbles™ which utilizes unique perfume system with perfume micro capsules to give long lasting freshness. Makes laundry softer and reduces static cling. Based on a P&G technical freshness test comparing Downy vs. 4x amount of dilute fabric conditioner. Graphic compares items of the same net content. Applied for Thailand, Malaysia, and Philippines markets only. Use every day for EVERLASTING FRAGRANCE* *Applicable to commonly washed garments Better together vs. using Downy detergent itself.