INGREDIENT: 100% WHOLE GRAIN ROLLED OATS High in Soluble Fiber Good for the colon and Digestion Cholesterol-Free Contains Immune System-Boosting Beta-Glucans Milky white to off white color with a tint of light brown;with natural oats odor, no off odor;typical oats taste;smooth texture and in solid form. Ingredients: Whole Grain Oats ADVANTAGE: Everybody's Favorite “Old-Fashioned Rolled Oats