A revolutionary new cockroach and ant control technology combining the world’s first Quick-release Insect Attractant Micro-capsules™, together with Controlled-release Active Micro-capsules™ of fipronil, the active you know and trust. ockroach and ant control historically began with liquids and sprays. Then came gel baits, which are more effective and environmentally friendlier, but labour intensive. Now ATTRATHOR revolutionises the market again using a targeted film application containing a food (bait) attractant and powered by fipronil. It has the efficacy of a traditional gel bait, but is much less labour intensive to apply, and is approved for use in food preparation areas. Insects are lured to the target zone by the Quick-release Insect Attractant Microcapsules™, where they unknowingly pick up the deadly Controlled-release Active Microcapsules™.